Best in show pick is ‘No Rash’ decision
(— December 1, 2015) Trade shows are the great incubators of innovation and ingenuity. Every must-see, must-have product purchased in stores by American consumers begins its journey at a closed-door industry-only event. Surf Expo is no exception. In fact, it was at the Orlando show earlier this year that The Big Pitch discovered Beach Gladiator during a pressure-packed five-minute presentation delivered to direct marketing guru and original Shark Tank “Shark” Kevin Harrington and his fellow panelists.
That pitch landed Beach Gladiator a slot on Episode 5 of The Big Pitch, which aired November 21st on the Fox Business Network, which goes to 80 million U.S. homes. Viewers who like Beach Gladiator as much as Harrington were able to purchase the product while the show was broadcast.
The segment featured excerpts from the pitch, with additional footage from Surf Expo and a demo by infomercial star Cory Bergeron. The entire 30-minute program (as well as the individual Beach Gladiator segment) will now run continuously at thebigpitchtv.com, where viewers can purchase products anytime at a special price.
“Surfers and boogie boarders have a particular chafing problem that occurs when they are out riding the waves, but even more kids get ‘beach rashes’ after hours of activity in wet bathing suits,” says Harrington. “I think that Moms will be big customers for this item.”
“I’m an avid hiker and I love this,” adds Bergeron. “It’s called Beach Gladiator, but if you are prone to any kind of friction rash, this will solve your problem.”
“With the special pricing we offer on the web site, this should be a very popular holiday stocking stuffer,” says Harrington.
The Big Pitch is filmed at major trade shows in the U.S., where the coolest new products debut long before the public sees them. A mobile production unit sets up a multi-camera television studio on-site and pre-screens 150-plus applicants to identify a select group for a day of pitches.
Beach Gladiator was one of 5 products picked as The Best of Surf Expo.